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Zappo's Competence in Customer Service, Apple's Competence in Designing Consumer

Question 22

Multiple Choice

Zappo's competence in customer service, Apple's competence in designing consumer products, and Netflix's competence in supply chain management are examples of ________, which serve as each of these respective firms' competitive advantage of their rivals.


A) foundational competencies
B) core competencies
C) core elements
D) distinguishing attributes
E) foundational attributes

Correct Answer:

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