Gary Smith just launched a firm in the sports drink industry. He has decided to focus his efforts on appealing to extreme sports enthusiasts (examples include hang gliders, rock climbers, and parachutists). In Gary's case, extreme sports enthusiasts represent his firm's:

Question

Quizplus · Accepted Answer

A target market refers to a specific group of consumers that a firm aims to sell its products to. In this case, Gary's firm is targeting extreme sports enthusiasts, making them the target market.

Gary Smith Just Launched a Firm in the Sports Drink