Andy Zackery just launched a firm in the sporting goods industry. On the day the company was launched, Andy issued a press release, indicating that the vice president of Brunswick, a highly respected sporting goods company, had agreed to serve on his board of directors. Andy knows that such a high quality appointment will send an important message to his potential clientele. This phenomenon is referred to as:

Question

Quizplus · Accepted Answer

The phenomenon referred to in the scenario is signaling. This is because Andy's announcement of the high-quality appointment is intended to send a signal, or message, to his potential clientele about the quality and credibility of his company. Championing, profiling, indicating, and trumping don't accurately describe the situation described in the scenario.

Andy Zackery Just Launched a Firm in the Sporting Goods