________ systems provide information to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention.
A)CRM
B)MIS
C)ESS
D)CPS

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) systems are specifically designed to manage customer data and interaction with the company across all of its touchpoints. This includes sales, marketing, and customer support. By using a CRM system, companies can optimize revenue by analyzing customer data to identify opportunities for cross-selling and upselling. Additionally, a CRM system can help improve customer satisfaction and retention by providing a unified view of customer interactions and preferences, allowing for personalized and efficient customer service. MIS (Management Information Systems) and ESS (Executive Support Systems) are broader categories of systems that can include CRM functionality, but are not solely focused on managing customer relationships. CPS (Cyber-Physical Systems) are a different type of technology altogether, focused on the integration of physical and digital systems in areas such as manufacturing and infrastructure.

________ Systems Provide Information to Coordinate All of the Business