The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the information system business objective of:
A)improved efficiency.
B)customer and supplier intimacy.
C)survival.
D)competitive advantage.

Question

Quizplus · Accepted Answer

The move to adopt ATMs was driven by the need for survival, as Citibank's introduction of ATMs set a new standard in banking services, forcing other banks to follow suit to remain competitive and meet customer expectations.

The Move of Retail Banking to Use ATMs After Citibank