An information system can enable a company to focus on a market niche through
A) complex trend forecasting.
B) tailoring products to the client.
C) intensive product trend analysis.
D) intensive customer data analysis.

Question

Quizplus · Accepted Answer

An information system can enable a company to focus on a market niche through intensive customer data analysis. This is because customer data can be used to identify the needs and wants of specific customer groups, which can then be used to develop products and services that are tailored to those needs.

An Information System Can Enable a Company to Focus on a Market