Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
A) operational CRM
B) analytical CRM
C) operational SCM
D) analytical SFA

Question

Quizplus · Accepted Answer

Analytical CRM applications focus on using customer data to gain insights and improve business performance, while operational CRM applications focus on managing customer interactions and transactions. Operational SCM refers to applications related to managing the supply chain, while analytical SFA (sales force automation) doesn't accurately describe the focus on customer data analysis for improving business performance.

Customer Relationship Management Applications Dealing with the Analysis of Customer