Operational CRM applications include tools for
A) identifying buying patterns.
B) calculating CLTV.
C) salesforce automation.
D) pinpointing unprofitable customers.

Question

Quizplus · Accepted Answer

Operational CRM applications are designed to automate and streamline customer-facing business processes such as sales and customer service. Salesforce automation tools are a core component of operational CRM, providing sales teams with the tools they need to manage contacts, leads, campaigns, and deals. While identifying buying patterns, calculating customer lifetime value, and pinpointing unprofitable customers are all important activities for a successful CRM strategy, these activities fall outside the scope of operational CRM.

Operational CRM Applications Include Tools for