________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
A)Operational
B)Social
C)Web-based
D)Sales force

Question

Quizplus · Accepted Answer

Operational CRM focuses on automating and improving specific business processes that involve customer interactions, such as sales, marketing, and customer service. This type of CRM includes tools for sales force automation, call center and customer service support, and marketing automation. Social and web-based CRM, on the other hand, are more focused on social media and online interactions with customers. Sales force CRM is a type of operational CRM that is specifically designed for sales teams.

________ CRM Includes Customer-Facing Applications Such as Tools for Sales