Why do publishers print the first edition of a book by a popular author in hard cover and not in paperback?
A) Hard cover books are long lasting and paperbacks can rip easily.
B) Readers who want to read the book as soon as it comes out will be willing to pay a higher price compared to those who can wait for the paperback edition.
C) A hardcover is the publishers' way of rewarding the avid readers.
D) Publishers are not sure of the demand.
E) Publishers cannot price discriminate.

Question

Quizplus · Accepted Answer

Publishers release first editions of popular authors in hardcover to take advantage of the demand from readers who are willing to pay a higher price to read the book as soon as possible. These readers are often avid fans who cannot wait for the book to be released in paperback at a lower price. This strategy helps publishers maximize profits and cover the initial costs of producing the book.

Why Do Publishers Print the First Edition of a Book