Product differentiation involves making a product that is
A) slightly different from the products of competing firms.
B) no different than the products of competing firms.
C) very different from the products of competing firms.
D) completely different from the products of competing firms.
E) cheaper than the products of competing firms.

Question

Quizplus · Accepted Answer

Product differentiation involves creating a product that has unique features and benefits that set it apart from other products in the market. This difference does not have to be completely unique, but it must offer enough value to make consumers choose it over competing products. Therefore, the best choice is A, slightly different from the products of competing firms.

Product Differentiation Involves Making a Product That Is