In the ________ approach of going green, organizations respond to the environmental preferences of customers.
A) legal
B) market
C) stakeholder
D) activist

Question

Quizplus · Accepted Answer

The market approach of going green involves organizations responding to the environmental preferences of customers in order to remain competitive and increase profitability. This approach is focused on addressing the business case for environmental sustainability, such as reducing costs, enhancing brand reputation and attracting new customers.

In the ________ Approach of Going Green, Organizations Respond to the Environmental