Escalation of commitment refers to ________.
A) commitment to a faulty decision due to an unwillingness to go against the opinion of the majority
B) an increased commitment to a previous decision despite evidence that it may have been wrong
C) the strengthening of commitment to a particular course of action due to greater motivation by others
D) greater commitment to a decision because of ones belief that it is "the right thing to do"

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to invest further in a previously selected course of action despite evidence that it may have been a wrong decision. It occurs when individuals justify their initial decision and feel more committed to it as they invest more time, effort, or resources, even if it leads to negative outcomes. Option A and C do not capture the core meaning of escalation of commitment, and option D is too vague and subjective.

Escalation of Commitment Refers to ________