A manager's analysis of the external environment can be improved by ________, which involves screening information to detect emerging trends.
A) environmental scanning
B) environmental activism
C) critical path analysis
D) value screening

Question

Quizplus · Accepted Answer

Environmental scanning is the process of gathering and analyzing information about the external environment to detect emerging trends, opportunities, and threats that may impact the organization. This process involves screening information from various sources, including media reports, industry publications, government reports, and other sources, to identify key trends and changes in the environment. This helps managers to anticipate changes and take proactive steps to mitigate risks or capitalize on opportunities. The other options, critical path analysis and value screening, are unrelated to the process of analyzing the external environment. Environmental activism is a social movement focused on promoting environmental protection and sustainability, and is not directly related to the process of environmental scanning for organizational management.

A Manager's Analysis of the External Environment Can Be Improved