A business broker hears that Colleen is interested in purchasing a business and approaches her with an offer to sell her a company that owns a patent on a new roofing product and who installs this new roofing in the southwestern United States.If she buys this firm, she will be using a(n) ________ strategy.
A) unrelated diversification
B) horizontal integration
C) vertical integration
D) related diversification
Correct Answer:
Verified
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