Author A accepts a $5,000 advance from a publisher and a 10% royalty after 5,000 books are sold. Author B foregoes the publisher's advance and negotiates for a 15% royalty on all books sold. Author C decides to self publish his book and keep 100% of all sales revenue. Which of these authors expects to sell the fewest books?

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Author A has accepted a relatively low royalty rate of 10%, which only kicks in after the first 5,000 books are sold. This means that if the book doesn't sell well, Author A will only receive the $5,000 advance and may not receive any additional royalty payments. In contrast, Author B has negotiated a higher royalty rate of 15% on all books sold, which means that even if the book sells fewer copies, he will still make more money per book. Author C has the potential to make the most money since they keep 100% of sales revenue, but they will also have to bear the costs and burden of self-publishing and marketing their book.

Author a Accepts a $5,000 Advance from a Publisher and a 10