Text analytics can help organizational decision makers realize valuable insights into what customers are thinking about the organization, the values and actions of the company, as well as customer or vendor motivations for beginning, maintaining, improving, or discontinuing a relationship.

Question

Quizplus · Accepted Answer

Text analytics involves analyzing large volumes of unstructured data, such as customer feedback, reviews, social media posts, emails, etc. This can provide valuable insights into customer perceptions, sentiments, and expectations, as well as identify emerging trends, issues, or opportunities. By using text analytics tools and techniques, decision-makers can make evidence-based decisions, improve customer satisfaction and loyalty, optimize business processes, and drive competitive advantage.

Text Analytics Can Help Organizational Decision Makers Realize Valuable Insights