Target found out a teenager was pregnant by (1) ________ and revealed that fact to her dad by (2) _______
A) (1) Overhearing the teen in the store; (2) Calling her dad
B) (1) Her purchases of diapers; (2) sending an official letter to the dad
C) (1) Her purchases of unscented soap, cotton balls, and vitamins; (2) mailing her some ads for diapers and maternity clothes
D) (1) Her sudden elation when visiting the children's department; (2) sending a video of her tears of happiness in that department
E) None of the above

Question

Quizplus · Accepted Answer

Target uses data mining to analyze customer purchase history to identify patterns in shopping behavior. Specifically, in this case, the teen's purchases of unscented soap, cotton balls, and vitamins indicate that she may be pregnant. Target then sends ads for diapers and maternity clothes as a marketing tactic to make the customer think of Target as a one-stop-shop for all their needs. However, in this instance, Target also inadvertently revealed the teen's pregnancy to her father by mail.

Target Found Out a Teenager Was Pregnant by (1) ________