Banks and airlines are examples of two industries that track competitor offers continually.This is called the process of gathering
A) consumer responses.
B) competitive intelligence.
C) past decisions.
D) mainline information.

Question

Quizplus · Accepted Answer

Competitive intelligence is the activity of collecting and interpreting data on competitors, defining and understanding the industry, and identifying competitor strengths and weaknesses. Banks continually track home loan, auto loan, and certificate of deposit (CD) interest rates charged by rivals. Major airlines change hundreds of fares daily in response to competitors' tactics.

Banks and Airlines Are Examples of Two Industries That Track