By emphasizing the importance of identifying opportunities and threats,the SWOT framework makes firms act ________ rather than ________.
A) quickly; slowly
B) immediately; eventually
C) proactively; reactively
D) intelligently; uninformed

Question

Quizplus · Accepted Answer

Despite its apparent simplicity, the SWOT approach has been very popular. First, it forces managers to consider both internal and external factors simultaneously. Second, its emphasis on identifying opportunities and threats makes firms act proactively rather than reactively.

By Emphasizing the Importance of Identifying Opportunities and Threats,the SWOT