Because the Internet lowers barriers to entry in most industries,it
A) decreases the threat of new entrants.
B) increases supplier power.
C) makes it easier to build customer loyalty.
D) increases the threat of new entrants.

Question

Quizplus · Accepted Answer

In most industries, the threat of new entrants has increased because digital and Internet-based technologies lower barriers to entry. Internet businesses may enjoy savings on traditional expenses which may encourage more entrants who see an opportunity to capture market share by offering a product or performing a service more efficiently than existing competitors.

Because the Internet Lowers Barriers to Entry in Most Industries,it