Recency refers to the:
A) percentage of customers who do not return during the next year after an initial purchase.
B) time elapsed since the last action taken by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional purchases.

Question

Quizplus · Accepted Answer

Recency refers to the time elapsed since the last action taken by a customer.

Recency Refers to The