Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
A) Webtrends
B) IBM Digital Analytics
C) Google Analytics
D) A custom Hadoop solution

Question

Quizplus · Accepted Answer

While it is possible that Fairmont Hotel could have used any of the mentioned analytics tools, Google Analytics is a popular and widely-used tool for measuring the effectiveness of online marketing and advertising. Additionally, Google Analytics is a free tool, making it a cost-effective choice for businesses.

Which Analytics Tool Did Fairmont Hotel Use to Measure the Effectiveness