Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

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Online retailers, such as Amazon or eBay, act as intermediaries between manufacturers and consumers, playing a crucial role in facilitating transactions and providing various services such as logistics, payment processing, and customer support. These intermediaries have transformed the retail industry by offering greater convenience, choice, and often lower prices to consumers while creating new opportunities for manufacturers to reach global markets.

Online Retailing Provides an Example of the Powerful Role That