Omni-channel merchants are also referred to as:
A) virtual merchants.
B) bricks-and-clicks companies.
C) catalog merchants.
D) manufacturer-direct firms.

Question

Quizplus · Accepted Answer

Omni-channel merchants are companies that sell their products through multiple channels, including online, brick-and-mortar stores, and mobile apps. Bricks-and-clicks companies refer to businesses that have both a physical presence and an online presence, making it the best choice. Virtual merchants only sell products online, catalog merchants primarily use print catalogs for sales, and manufacturer-direct firms sell directly to consumers without using intermediaries.

Omni-Channel Merchants Are Also Referred to As