Which of the following is a subscription-based retailer using predictive marketing and Big Data?
A)Macy's
B)Birchbox
C)Dell
D)Lands' End

Question

Quizplus · Accepted Answer

Birchbox is a subscription-based retailer that uses predictive marketing and Big Data to tailor their monthly boxes to each subscriber's personal preferences and purchase history. Macy's, Dell, and Lands' End are not subscription-based retailers and may use Big Data but not necessarily in a predictive marketing context.

Which of the Following Is a Subscription-Based Retailer Using Predictive