The culture of a firm also may be a resource that provides competitive advantage.Which of these companies might be a good example of this intangible resource?
A) Google
B) Kmart
C) Wells Fargo
D) Walmart

Question

Quizplus · Accepted Answer

Much more difficult for competitors (and, for that matter, the company managers) to account for or imitate are intangible resources, which are typically embedded in unique routines and practices that have evolved and accumulated over time. The company culture may also be a resource that provides competitive advantage. Google is a good example of a corporate culture that is difficult to imitate.

The Culture of a Firm Also May Be a Resource