Identifying customers is a responsibility of the ________ function.
A) finance and accounting
B) human resources
C) manufacturing and production
D) sales and marketing

Question

Quizplus · Accepted Answer

Sales and marketing function is responsible for identifying customers who may be interested in the company's products or services. They conduct market research and analyze customer data to identify potential target markets, and then develop strategies to reach and engage with those customers.

Identifying Customers Is a Responsibility of the ________ Function