A salesperson clicks repeatedly on the online ads of a competitor in order to drive the competitor's advertising costs up. This is an example of
A) phishing.
B) pharming.
C) spoofing.
D) click fraud.

Question

Quizplus · Accepted Answer

Click fraud refers to the practice of repeatedly clicking on an online ad with the intention of increasing the advertiser's costs or to exhaust its daily budget. In this case, the salesperson is clicking repeatedly on the competitor's ads to drive up their advertising costs, which is an example of click fraud. Phishing, pharming, and spoofing are different types of fraudulent activities, not related to this scenario.

A Salesperson Clicks Repeatedly on the Online Ads of a Competitor