Which of the following describes long-tail marketing?

Question

Quizplus · Accepted Answer

Long-tail marketing refers to the strategy of selling a large number of unique niche items in small quantities instead of selling a small number of popular items in large quantities. Option B describes the sales of obscure films, which is an example of long-tail marketing.

Answer: A, D
 Option A describes the unexpected growth of sales of a product long after its initial release, which can be an example of long-tail marketing. Option D describes the continued successful sales of a product over years, which can also be an example of long-tail marketing. However, option C describes the dwindling sales of a once-popular book, which is not an example of long-tail marketing.

Which of the Following Describes Long-Tail Marketing