Analyzing customer buying patterns is an example of
A)CLTV.
B)analytical CRM.
C)operational CRM.
D)demand planning.
E)cross-selling.

Question

Quizplus · Accepted Answer

Analyzing customer buying patterns is a key function of analytical CRM, which involves analyzing customer data such as purchase history, demographics, and behavior to gain insights and improve marketing strategies. CLTV (customer lifetime value) is a metric used to measure the total value of a customer over their lifetime and is often calculated using data from analytical CRM. Operational CRM focuses on streamlining customer-facing processes such as sales and customer service, while demand planning and cross-selling are related but separate concepts.

Analyzing Customer Buying Patterns Is an Example of