A retail outlet that attempts to use gimmicks like special sales to create a competitive advantage will have difficulty sustaining that advantage because:
A) they are easy for the competitors to imitate.
B) they are generally money losers.
C) employees hate them.
D) they are traditional sources of competitive advantage.

Question

Quizplus · Accepted Answer

If a strategy is successful, they are easily imitated; the initial advantage is quickly lost.

A Retail Outlet That Attempts to Use Gimmicks Like Special