The new entry strategy that a firm chooses is dependent upon the ________ and the ________ of the new business concept.
A) riskiness; cost
B) riskiness; potential sales
C) riskiness; innovativeness
D) idea; innovativeness

Question

Quizplus · Accepted Answer

In some respects, any type of entry into a market for the first time may be considered entrepreneurial. But the entry strategy will vary depending on how risky and innovative the new business concept is.

The New Entry Strategy That a Firm Chooses Is Dependent