Fisk Johnson is the fifth generation CEO of the family firm,SC Johnson.The combination of the ________,its ________,and its story-driven culture reinforce the willingness of the firm to lead the market in environmental awareness.
A) ownership structure of the firm, strong leader
B) listing of fragrances, financial awareness
C) ownership structure of the firm, employee union
D) employee participation, weak leadership

Question

Quizplus · Accepted Answer

The combination of the ownership structure of the firm, its strong leader, and its story-driven culture reinforce the willingness of the firm to lead the market in environmental awareness. For example, in early 2016, Fisk decided that SC Johnson would be the first firm to list 100 percent of the fragrance ingredients it uses. He saw this decision as a means to push itself and its rivals to use more environmentally friendly fragrance ingredients.

Fisk Johnson Is the Fifth Generation CEO of the Family