Many costs of marketing,selling,and distribution expenses are incurred not to support individual products or product lines,but rather to support customers,market segments or distribution channels.

Question

Quizplus · Accepted Answer

It is true that many costs of marketing, selling, and distribution expenses are incurred to support customers, market segments, or distribution channels, rather than individual products or product lines. This is because companies need to build relationships with their customers and support their preferred distribution channels in order to effectively market and sell their products.

Many Costs of Marketing,selling,and Distribution Expenses Are Incurred Not to Support