Most companies pursuing a global strategy begin as
A) domestic exporters.
B) multinationals.
C) franchisers.
D) transnationals.

Question

Quizplus · Accepted Answer

Companies pursuing a global strategy often begin as domestic exporters, where they export their products to other countries before expanding their operations through foreign direct investment or establishing subsidiaries in other countries. Multinationals, franchisers, and transnationals are typically larger companies that have already established global operations.

Most Companies Pursuing a Global Strategy Begin as