A company's business processes can be a source of competitive strength if they enable the company to innovate or to execute better than its rivals.

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A company's business processes can give it a competitive advantage by enabling it to innovate or execute more effectively than its competitors. For example, streamlined production processes can allow a company to bring products to market more quickly or at a lower cost than its rivals, while innovative marketing or customer service processes may help a company differentiate itself from its competitors and win market share.

A Company's Business Processes Can Be a Source of Competitive