You have been hired by Inspiration Inc., to help improve their profit margin. Inspiration Inc. is a business communications consultancy that services many clients in different industries throughout the United States. The end products of the company are customized recommendations for the best use of a client's existing resources for improving internal communications, typically delivered via documentation in different media. The company has approximately 100 consultants, all of whom are located in their central headquarters in Chicago. What system do you recommend to improve the company's business processes and increase their profit margin?
A) extranet, to enable quick collaboration over the Internet, minimize the time spent communicating with the client, and minimize the amount of paperwork needed
B) CRM, to maintain easily accessible customer records to minimize the time spent looking for client data
C) KMS, for minimizing redundant work on similar clients
D) marketing system, for improving sales levels

Question

Quizplus · Accepted Answer

By implementing an extranet system, consultants can collaborate more quickly and efficiently with clients, reducing time spent on communication and paperwork. This will lead to greater productivity, a higher volume of completed projects, and ultimately an increase in profit margin. A CRM system would also be helpful in organizing client data, but the extranet system would have a more direct impact on improving business processes and profits in this particular company. A KMS would be useful for reducing redundant work, but it may not have as much of an impact on profit margin as the extranet system. A marketing system could potentially increase sales, but it may not address underlying inefficiencies in the company's processes.

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