A nationwide magazine publisher has hired you to help analyze their social media datasets to determine which of their news publications are seen as the most trustworthy. Which of the following tools would you use to analyze this data?
A) text mining tools
B) sentiment analysis software
C) Web usage mining technologies
D) data mining software for identifying associations

Question

Quizplus · Accepted Answer

Sentiment analysis software would be the best option to analyze the social media datasets to determine which news publications are seen as the most trustworthy. While text mining tools and web usage mining technologies may be helpful in understanding the content and usage of the publications, they may not necessarily provide insight into trustworthiness. Data mining software for identifying associations may also not be the best choice, as it may not be clear what the target variable is that needs to be identified.

A Nationwide Magazine Publisher Has Hired You to Help Analyze