Generic or store-brand products could be said to be using a ________ strategy when competing with the more expensive, top of the line products in the same store.

Question

Quizplus · Accepted Answer

The cost leadership strategy focuses on offering products or services at a lower price than competitors while maintaining a similar level of quality. Generic or store-brand products typically use this strategy to attract price-sensitive customers who are not willing to pay a premium for name-brand products.

Generic or Store-Brand Products Could Be Said to Be Using