Amaya works in the marketing department of a national clothing retailer. Amaya's job involves identifying customers who are most likely to generate profits for her company and communicating with those customers in meaningful ways that will encourage them to shop in her company's stores more frequently and to purchase more items during each visit to the store. Amaya's job focuses on ________.

Question

Quizplus · Accepted Answer

Amaya's job involves identifying and communicating with customers in a way that encourages them to shop more frequently and purchase more items, which is essentially the goal of customer relationship management. This involves focusing on building strong relationships with customers and understanding their needs and preferences in order to increase their loyalty and profitability for the company. Therefore, option E is the best choice.

Amaya Works in the Marketing Department of a National Clothing