Under the marketing concept, marketing and selling are synonymous.

Question

Quizplus · Accepted Answer

Under the marketing concept, marketing and selling are not synonymous. Marketing is a broader concept that involves identifying customer needs and wants, developing products to satisfy those needs and wants, pricing, promoting, and distributing those products. Selling is just one part of the marketing mix and refers specifically to the act of persuading customers to buy the product or service.

Under the Marketing Concept, Marketing and Selling Are Synonymous