The group of people in an organization who participate in the procurement process is referred to as the ________.

Question

Quizplus · Accepted Answer

The term "buying center" refers to the group of people within an organization who play a role in the purchasing decision-making process. This group may include individuals from different departments, such as finance, operations, and marketing, who have different needs and preferences when it comes to selecting suppliers and making purchasing decisions. The buying center is an important concept in B2B marketing, as it helps to ensure that all key stakeholders have a voice in the procurement process.

The Group of People in an Organization Who Participate in the Procurement