Business marketers often alert customers to potential problems and then show how their products provide solutions. These marketers are hoping to influence which stage of the business purchase process?

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By alerting customers to potential problems, business marketers are aiming to influence the stage of recognition of a problem or need. They want to create awareness that a problem exists, and then show how their products can provide solutions to that problem. This is an important stage in the business purchase process because it sets the stage for the rest of the process. If customers do not recognize a problem or need, they will not move forward with the process.

Business Marketers Often Alert Customers to Potential Problems and Then