The growth-market matrix developed by the Boston Consulting Group (BCG) is used to conduct a ________.
A) SWOT analysis
B) portfolio analysis
C) promotion strategy
D) scorecard assessment
E) business mission assessment

Question

Quizplus · Accepted Answer

The growth-market matrix developed by the Boston Consulting Group (BCG) is also known as the BCG matrix, which is a portfolio analysis tool used to evaluate a company's strategic business units (SBU) based on their market growth rate and relative market share. Therefore, the best choice is B, portfolio analysis. A SWOT analysis, promotion strategy, scorecard assessment, and business mission assessment are different types of analyses that do not specifically use the BCG growth-market matrix.

The Growth-Market Matrix Developed by the Boston Consulting Group (BCG)