A ________ is a group of consumers a business has identified as the most viable for its product or service.
A) business market
B) target market
C) marketing mix
D) marketing strategy
E) marketing audit

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers that a business has identified as the most likely to buy its products or services. This group is chosen based on various factors such as demographics, psychographics, and behavior, and is the focus of the business's marketing efforts. Options A, C, D, and E are not accurate descriptions of a target market.

A ________ Is a Group of Consumers a Business Has