Decisions concerning the selection of a target market and the creation of a marketing mix are made primarily as part of the ________ component of the marketing planning process.
A) marketing objectives
B) marketing strategies
C) marketing audit
D) market monitoring
E) resource allocation

Question

Quizplus · Accepted Answer

The marketing strategies component involves making decisions about target market selection and the development of a marketing mix, which includes decisions about product, price, promotion, and distribution tactics. Marketing objectives are established in the first component of the marketing planning process, the marketing audit. Market monitoring and resource allocation are ongoing components throughout the planning process.

Decisions Concerning the Selection of a Target Market and the Creation