Serengeti makes lightweight sunglasses with 100 percent UV protection for hunters, hikers, and cyclists. Serengeti's long-term plans include the development of lenses for people who fish. These new lenses will have effective water-sheeting action to reduce lens spotting. Serengeti believes it can use its reputation as a sunglasses manufacturer for specialized markets to enter this new market of people who fish professionally and recreationally. Serengeti's plan is an example of ________.

Question

Quizplus · Accepted Answer

Serengeti's plan is an example of strategic planning, which involves the formulation of long-term plans and objectives to guide an organization's activities. Serengeti's plan to develop lenses for people who fish is a new market opportunity that aligns with the company's expertise in manufacturing specialized sunglasses for various outdoor activities.

Serengeti Makes Lightweight Sunglasses with 100 Percent UV Protection for Hunters