Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to use greater promotional efforts to increase by 12 percent over the next three years the sales of the company's line of comfortable, lightweight clothing for people who fish. Columbia Sportswear's marketing manager is engaged in ________.

Question

Quizplus · Accepted Answer

Tactical planning involves setting short-term actions and plans to achieve specific goals, such as increasing sales by a certain percentage over a defined period.

Columbia Sportswear Makes Nylon Activewear