Serengeti makes lightweight sunglasses with 100 percent UV protection for outdoor enthusiasts who love to hunt, hike, and ride bikes. Serengeti's long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. The target market for this new feature will be people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a market ________.

Question

Quizplus · Accepted Answer

Serengeti has recognized an opportunity in the fishing market due to the growing popularity of fishing and the potential for developing lenses with water-sheeting action that can appeal to this market. The focus on developing this new feature aligns with the company's long-term plans and can help them differentiate their product from competitors, which is a strength.

Serengeti Makes Lightweight Sunglasses with 100 Percent UV Protection for Outdoor